With over 100 million daily agile users, Snapchat provides the opportunity to reach a massive audience. Snapchat is also the nigh popular social media platform for teens ages 13-17 -- a hard demographic to reach through more than traditional marketing efforts.

Simply how can your business best engage with Snapchat users? Certain, you lot tin purchase Snapchat ad space, but that won't allow your message to spread organically. To get the about out of Snapchat, y'all might want to check out Geofilters. A national Geofilter tin typically be seen by 40 to 60% of the daily Snapchat audition -- that'south 40,000 to 60,000 people. Local Geofilters have impressive scope, every bit well. Bell Media ran a Geofilter campaign for five hours at The Quad at the Academy of Alabama, and reached over 19,000 people. Download our free Snapchat guide to learn how to use it for your business. 

A Geofilter is a location-based overlay you lot tin find by swiping right on your Snapchat photo. Information technology's a especially useful tool for promoting your business. If yous create your own Geofilter, anyone on Snapchat in your chosen location can use that filter on their Snapchat images and videos -- which means yous'll attract a large audience without much effort at all.

To analyze what a Geofilter is, hither's a motion picture of a Starbucks' Geofilter, which I tin only find from my current location (near a Starbucks in Boston):

A Geofilter can help you lot alert foot traffic of your business'south nearby proximity. Information technology can also spread brand awareness to users both in and exterior your chosen location, equally users can transport a Geofilter to anyone regardless of their location.

There are two types of Geofilters you can create -- personal or business. For our purposes, we'll focus on creating a custom business Geofilter to supplement your marketing strategy. Still, you lot'll follow similar steps if you're creating a Geofilter for personal employ, like a wedding or altogether political party -- the only step you'll modify volition be the last one, where y'all'll select personal instead of business.

Disclaimer: You must abide by Snapchat Submission Guidelines when creating a custom Geofilter. Read these before submitting your filter.

How to Brand a Snapchat Geofilter

  1. Get to Snapchat's Create a Filter or Lens production page
  2. Click "Create Filter"
  3. Upload your own image, or create a design
  4. Choose your dates
  5. Select your location
  6. Specify whether your filter is personal or business, then check-out

How to Create a Snapchat Geofilter:

Creating a Snapchat Geofilter takes almost no time at all -- the only challenging aspect is the design itself. Take a look at the 12 steps you need to follow to create a Geofilter for business organisation or personal utilise.

1. First, get to Snapchat'due south Create a Filter or Lens product page and click "Create Filter".

2. You have a few options for design. You lot can employ a Snapchat pre-made template, create a custom filter using the Snapchat blueprint tools, or "Upload" your pre-designed filter from elsewhere. For our purposes, I'll upload my pattern.

3. Canva provides pre-made Snapchat Geofilter templates for like shooting fish in a barrel design, so I chose to use Canva. However, yous could also use Photoshop, Illustrator, or virtually any other design tool, particularly if you've got something specific in heed.

4. You lot can employ Canva templates to create filters for conferences, national holidays, altogether parties, weddings, or any other upshot. I created ane for "HubSpot'due south Sponsored Weekend Market place" (aye, this is fake … ). I chose a template and only filled out the text boxes.

5. When yous're happy with your Canva pattern, click "Download".

vi. You need to download your filter every bit a PNG.

7. Your PNG image size must be 1080 10 2340 -- you tin resize the downloaded image in Preview, Photoshop, or another tool.

8. Now, dorsum on Snapchat's Create a Snapchat Filter folio, click "Upload" and import your PNG file. You tin add colour, text, or other elements from within the Snapchat page, or click "Next".

ix. Cull the dates you want your Geofilter to appear, or select "Run indefinitely". Then, click "Next".

10. Choose the surface area you desire your Geofilter to appear -- your location cannot be more than 50,000 square anxiety. Then, select "Checkout".

11. Here, you'll specify if your filter is for business or personal apply. If you select "Business", y'all'll need to include a filter name and a business name.

12. When you're satisfied with all your filter specifics, including dates, location, and design, input your payment information and click "Submit".

Snapchat Geofilters are one of your cheapest social media paid marketing options, and so it's worth giving it a try if it fits with your target audition. If you lot're still a footling hesitant, take a look at our complete Snapchat Marketing guide for further inspiration.

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Snapchat for Marketing Guide

Originally published Jul 9, 2018 6:00:00 AM, updated July 12 2019